A well-crafted promotional video can massively boost interest, trust, and ticket sales for your raffle or sweepstake. But what exactly makes a video “great”?
Let’s break it down using a structure similar to one used by content creator Archie Hamilton in his Mercedes C63 AMG raffle. Each section of his video plays a unique role in driving engagement and conversions—often saying more than it seems on the surface.
1. Start with a Personal Introduction
What it looks like:
“Hey guys, it’s Archie Hamilton here…”
What it’s really doing:
• Builds familiarity and trust – People are more likely to enter if they know who’s hosting.
• Sets the tone – A relaxed, confident intro makes you more relatable.
• Establishes credibility – Mentioning past raffles or your background gives weight to the current one.
✅ Tip: Even if you’re not a content creator, a warm, authentic intro makes a huge difference. Say who you are, why you’re doing this, and thank people for their support.
2. Showcase the Prize with B-Roll or Cutaway Footage
What it looks like:
[Montage of the car: driving, engine revs, interior details]
What it’s really doing:
• Generates excitement and desire – High-quality visuals make the prize feel real and tangible.
• Sells the dream – Viewers imagine themselves owning it.
• Adds professionalism – A polished look builds confidence in the host and the platform.
✅ Tip: Use clear, well-lit footage. Include close-ups of important details and action shots if possible. If your prize is a holiday or experience, show clips of the location or what’s included.
3. Offer Personal Insight or Background
What it looks like:
“I run a car dealership, so I see a lot of cool cars…”
What it’s really doing:
• Adds authenticity – Sharing a personal connection to the prize makes it more meaningful.
• Positions you as a trustworthy expert – If you know the product or industry, say so!
• Creates emotional connection – Viewers like to know why you chose this prize.
✅ Tip: Share a story or fun fact about how you got the prize or why you think people will love it.
4. Highlight Past Success and Build Hype
What it looks like:
“My previous raffles for VIP F1 experiences were a massive success…”
What it’s really doing:
• Provides social proof – Shows that others have entered and enjoyed your previous raffles.
• Builds anticipation – If past raffles were exciting, this one must be too.
• Creates FOMO – Fear of missing out drives action.
✅ Tip: If this is your first raffle, explain why you’re hosting one now and what makes it special.
5. Demonstrate Trust and Fairness
What it looks like:
“The raffle is hosted on Raffall, and the winner is picked by an independent third party…”
What it’s really doing:
• Reduces skepticism – Transparency about how the winner is chosen builds confidence.
• Aligns with a trusted brand – Mentioning Raffall adds instant credibility.
• Encourages action – People are more likely to enter when they feel protected.
✅ Tip: Be clear and upfront about how it works. Mention that you never touch the ticket money or control the draw.
6. Add Urgency and Incentives
What it looks like:
“For a limited time, you can grab extra FREE tickets…”
What it’s really doing:
• Creates urgency – Limited-time offers drive quicker decisions.
• Increases value – Bonus tickets make the offer feel more generous.
• Boosts click-through rates – Viewers are more likely to take immediate action.
✅ Tip: Use clear calls to action like “Click the yellow button” or “Grab your bonus now!”
7. End with Gratitude, Positivity, and a Reminder
What it looks like:
“Thanks so much for the support… Someone has to win – why not you?”
What it’s really doing:
• Leaves a positive impression – Ending on gratitude feels genuine and warm.
• Encourages hope – Reinforces that everyone has a chance, not just the wealthy.
• Motivates sharing – A feel-good ending is more likely to be shared or reposted.
✅ Tip: Smile, keep it upbeat, and remind viewers why this is exciting.
🎬 Final Thoughts
A great promotional video doesn’t have to be professionally produced — but it does need to be personal, clear, and confident. Think of it as a story with a purpose: build trust, excite your audience, show them the prize, and make it easy for them to act.
Whether you’re raffling a car, a holiday, or something close to your heart, following this structure can help you stand out and maximise entries.
👉 Need inspiration? Check out real examples of great videos created by other hosts in our Video Examples section.