This guide explains how ticket bundles work and how they can be used to increase participation in your raffle.
What Are Ticket Bundles?
Ticket bundles allow you to offer free bonus tickets when entrants purchase a set number of tickets.
Example:
- Buy 4 tickets, get 1 free
👉 When the required number of tickets is purchased, the bonus tickets are automatically added
How Ticket Bundles Work
- Each bundle includes:
- A set number of paid tickets
- A number of free bonus tickets
- Bonus tickets are only applied when:
- The exact bundle amount is selected
Important: Bundle Rules
- Free tickets are only awarded when purchasing the exact bundle
- Buying tickets manually outside of a bundle will not include bonus tickets
Example:
- Bundle: Buy 10, get 20 free
- If you buy 20 tickets manually → you will receive 20 tickets only
- To get 40 free tickets → you must purchase the bundle twice
Benefits of Ticket Bundles
Using bundles can help:
- Increase average spend per entrant
- Encourage early participation
- Reward loyal users
- Create a sense of urgency and exclusivity
Using Bundles in Promotions
You can use ticket bundles as part of your promotion strategy:
- Early-bird offers → Reward early entrants with better bundles
- Email or social campaigns → Promote exclusive bundle deals
- Loyalty rewards → Offer bundles to repeat entrants
Important Notes
- Bundles are fixed offers and cannot be customised by the entrant
- Free tickets are only applied when the bundle conditions are met
- Multiple bundles can be purchased to increase bonus tickets
🔗 Learn More
For more tips on using bundles effectively, visit the Success Toolkit: Ticket Bundle Tutorial
Ticket bundles are a powerful way to increase engagement and maximise ticket sales.